Website Conversion Optimization

Website usability is often overlooked, but it's just as important as your ability to drive traffic and acheive good search rankings. Your website is not just a platform for branding or destination for advertising channels, it's also there to generate sales and customer loyalty. User experience and conversion optimization is the process of establishing user’s needs by understanding how they interact with each webpage, then creating an solution designed to meet those needs and ultimately lead to a conversion. User experience design involves five core principles:

1. Information Architecture
   Information architecture addresses interface structure and themes. IA satisfies corporate business and product strategy through carefully crafted webpage architecture built around user’s goals.
   
   
2. Interaction Design
   Interaction design pertains to page layout, task fulfillment and component flow. ID defines the visual framework, labels, design flow, and other elements.
   
   
3. Usability Engineering
   Usability Engineering is the process of analyzing discrepancies between desired actions and actual user behavior. By analyzing traffic and conversion data, we can make informed decisions on testing new content and conversion funnels.
   
   
4. Visual Design
   Visual design is the process of producing consistent visual elements and components, and addresses the theme of your brand and product through webpage and UI design. Elements of visual design that can be evaluated before and during the mock process include visual hierarchy, similarity, proximity, typeface, color, texture, direction, and size.
   
   
5. Prototype Engineering & Testing
   Prototype engineering is the proposal and testing of interactive concepts. Two main types of on-page content tests are multivariate and a/b testing. Developing prototypes and testing content variations can produce a user experience that delivers the best possible ROI.
   
   

Accelerate Media has more than a decade of online and interactive experience that can be leveraged to your advantage. We currently offer website conversion optimization based on user experience studies, and can provide ongoing design and architectural recommendations to your development team. Additionally, we offer fully integrated website design, conversion optimization, and marketing packages that are purpose-built around your online business goals.

Contact us today for a free consultation on improving your website user experience.